How to Drive Traffic to Your Website

Feb 13 in blog Written by: Steven Taylor

Driving traffic to your website is such a unique topic, and while I’m by no means an expert, I have accumulated a great deal of knowledge on this topic. Over the past few months I’ve been running some tests on my website to figure out what works to get more viewers to the site. Here’s what I haven’t done:

  • I haven’t spent any money to accomplish better results.
  • I haven’t directly made any money from this as a result. Yet.

With that out of the way, here are a few tips you can use to drive traffic to your website:

  • Blog regularly. I try to get a blog entry written at least once a week, but sometimes my I.T. projects prevent me from doing so.
  • When managing your social media campaigns you should be directing people back to your website for everything.  Want them to read an article on Time Magazine’s website?  Write a short blog about how it was so cool, and then in your social media you should be linking them back to YOUR blog post.  This will drive more traffic to your site.
  • Nothing plus nothing is still nothing.  Link trading will only help your site if the site that’s linking back to yours gets high amounts of traffic – much higher than your site.

There are tons of marketing campaigns that you could run that would redirect people back to your site.  Press Releases, mailers with a very specific link to learn more, Google AdWords, and many more.  Google isn’t going to rank you better for nothing, they’re looking for your company to create specific results.  Even though we perform SEO on all the websites we build, you still need to drive traffic to get somewhere.  Work with a reputable marketing firm to get yourself there, don’t just fumble through it yourself.

So tell me, what things are you doing to generate more traffic to your site?  Are you sure that your site has the proper SEO performed on it?

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Comment for: How to Drive Traffic to Your Website

Lindsay & Fido

In addition to all you have mentioned, I’ve been writing articles, submitting to directories & answering questions on Query sites. I also read an article that said you should only be linking with websites of your same Google PR.

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